The research aims to interpret the image of the city, according to the conventions defined by Kevin Lynch, obtained from the analysis of the impact of environmental stimuli on the person.The study relates the digital reconstruction of the spaces analysed with the detection of the trend of valence obtained on a statistical sample using an EEG helmet.The monitoring Merchandising Freezers of the degree of attraction or pivot ramp aversion to the stimuli of the surrounding environment is processed through algorithmic procedures to identify along a path the perceptual poles.This path, reported in GIS environment, allows to reconstruct georeferenced maps that interpret the brain data, synchronized with GNSS.
The spatial poles thus identified are further investigated using eye-tracker to understand the reasons for the impact of the environment on humans.